Profile

Hello, my name is Alastair Fuad-Luke.  I have operated as a sustainable design facilitator, consultant, trainer, educator, and writer since 1999.  I contribute to the international debate about how design can help with our journey towards more sustainable ways of living, playing, working, producing and consuming.

As author of multi-language editions of The Eco-design Handbook (2002, 2004, 2009), Design Activism (2009) and The Eco-Travel Handbook (2008), I celebrate the work of creatives, designers, architects, service providers and manufacturers who are eco-preneurs, social entrepreneurs and/or active in creating positive sustainability impacts.  I work with diverse clients in design education, the social enterprise sector and industry in the UK and overseas.

Alastair Fuad-Luke


The power of design

I believe in the power of design philosophy, thinking and processes to encourage positive transformational change, and to proactively seek imaginative outcomes to the sustainability challenge.  I embrace eco-design, sustainable design, co-design and slow design as synergistic design approaches to explore new opportunities and models for enterprise and enable more positive sustainability impacts.


Cross disciplinary experience

I have experience working in a variety of fields - academia & research, new media, publishing, photojournalism, marketing, business management, environmental consultancy, design & build landscape design, land reclamation, and bio-engineering for slope stabilisation.  My career has enabled me work with academic institutions, small businesses, national companies, local authorities and government departments, as well as founding and operating my own companies in the 1980s, one of which still operates today. 


Contribution to academia

I am currently Programme Leader (0.5 post) for the MA in Entrepreneurship for Creative Practice at Plymouth College of Art, Plymouth, UK, an exciting progressive Masters programme that challenges current notions of creativity and entrepreneurial activity in the Creative Industries.  I also regularly lecture on under-graduate and post-graduate design programmes at other UK and overseas universities and contribute to curriculum development. 


Training professionals

I train design professionals and other professionals running my own workshops and contributing to Continuing Professional Development (CPD) courses by other institutions (e.g. Schumacher College and British Design Innovation in the UK; Design Ireland’s Skillnet, Ireland).


Evolving the design debate

I contribute to contemporary debates on the evolution of design praxis – including eco-design, sustainable design, slow design and co-design.  My new book, Design Activism: Beautiful Strangeness for a Sustainable World (Earthscan, 2009), explores how designers (professional, pro-am and citizen) can make significant positive impacts on contemporary social, environmental, financial and ethical challenges.  I am also author and founder of SLow (2004) exploring early concepts of ‘slow design’, and was Vice-President of the Board of New York & Amsterdam based SlowLab between 2005-July 2009.  I am passionate about society-wide engagement with design as a means to live a more fulfilling, sustainable life, and as a means to explore more reflective forms of production, consumption and experiences


Selected clients 2005-2010

3bornes Architectes, France
British Design Innovation, UK
Carlow Institute of Technology, Ireland
Design Communications, Sweden
Design Ireland SkillNET, Ireland
Design Museum, UK
Designed & Made, UK
Designers Institute of New Zealand, New Zealand
Earthscan, UK
Goldsmiths College, UK
ICIS, Denmark
Office of the Wielkopolska region, Poland
Parsons School of Design, USA
Premsela, the Netherlands
Rejuve-Nation, UK
Royal College of Arts, UK
Schumacher College, UK
SKEMA (formerly CERAM) Business School, France
SlowLab, the Netherlands
Thames & Hudson, UK
The DEEDS project, Denmark
Unitec, New Zealand
University College Falmouth, UK
University College for the Creative Arts, UK
University of Kingston, UK
University of Plymouth, UK
Y.E.S., UK